Client
Beck&Beck Alimentos is a Brazilian food manufacturer based in Cachoeirinha, known for producing high-quality frozen pies and savory for coffee and grocery stores. With a commitment to flavor, innovation, and operational excellence, the brand steadily expanded its presence across southern Brazil and beyond.
The Project
Over the course of a decade, MHaus partnered with Beck&Beck to modernize their digital presence, support commercial expansion, and establish a consistent brand across all touchpoints. The project evolved through multiple phases, from the creation of an impactful website to the ongoing development of strategic marketing tools for both B2B and B2C audiences.
Results
Brand Evolution: Refreshed the brand identity to maintain the family-owned essence while elevating its professional and natural appeal
Visual Identity & Packaging: Created a modern visual language and packaging system reflecting product benefits and a clean ingredient philosophy
Product Storytelling: Brought clarity and warmth to the product line with thoughtful design, illustration, and information hierarchy
Website Concept: Developed a UX/UI strategy for a new website that supports brand storytelling and future e-commerce scalability
Marketing Foundation: Built a strong visual toolkit to activate the brand across social, events, and sales channels
Sales Enablement: Designed sales presentations, catalogs, and trade show materials to support business growth
SEO & Traffic: Boosted website traffic by over 40% with a new website and Basic SEO campaign, earning praise from the sales team
Online Sales: Implemented an online ordering system that increased sales by 6% and reduced peak-time bottlenecks
Ongoing Support: Maintained brand alignment through regular updates and creative direction as the company grew
Services
