From performance marketing leadership to an award-worthy digital game built in under 30 days, MHaus helped Westfalia reconnect with its audience, align internal teams, and drive measurable results across channels.
Client
Westfalia is one of the most recognizable names in recreational vehicles, known for its heritage of quality and innovation. As the brand prepared for renewed growth in the North American market, it faced the challenge of modernizing its marketing engine while preserving its strong legacy appeal.
The Project
Westfalia partnered with MHaus during a time of transition. The engagement began with the need to untangle fragmented digital efforts, bring visibility to performance, and create a more accountable, results-driven marketing function.
As momentum built, our role expanded—supporting product launches, managing agency partnerships, and even designing a digital game experience for an international trade show.
Results
- Marketing Leadership
Brought strategic oversight to digital marketing channels, helping unify goals across content, paid, and organic efforts. - Performance Optimization
Audited and restructured campaigns across Google and Meta, lowering CPC and increasing qualified traffic. - Analytics & Visibility
Implemented unified dashboards and KPIs, enabling real-time performance tracking and clearer decision-making. - Sales + Marketing Alignment
Defined shared success metrics between departments and improved the collaboration model for faster execution. - Interactive Activation
Concepted and launched “Guess the Track,” a tablet-based game built in under 30 days for Westfalia’s international trade shows. The game invited users to guess distances of real routes in Westfalia models—driving high booth engagement, data capture, and prize giveaways. - Creative Under Pressure
Designed and delivered a successful experience despite limited internal resources, undefined scope, and a compressed timeline. The activation was so well received it was adopted by a sister company for future events. - Foundation for Growth
Laid the groundwork for a more agile, data-informed, and scalable marketing operation in North America.
Services
