Client
Simple Organic is a Brazilian beauty brand founded in 2016 with a strong commitment to sustainability. Known for its clean, vegan, and cruelty-free beauty products, Simple Organic has positioned itself as more than just a skincare company—it’s a movement. The brand has earned recognition for its eco-friendly initiatives, such as using 100% recyclable packaging and offsetting its CO2 emissions through tree planting. The company has even been invited to significant events like COP27 to discuss sustainability in the beauty industry.
The Project
Simple Organic approached MHaus to enhance its digital presence and execute a comprehensive Go-To-Market (GTM) strategy for launching new products. The goal was to build a highly functional, aesthetically pleasing e-commerce platform while supporting their overarching mission of sustainability. They wanted an e-commerce site that would not only elevate user experience but also reflect their values of clean beauty and environmental responsibility. Additionally, they needed a robust GTM strategy that would engage a conscious audience and add value to the brand.
Results
MHaus successfully delivered a cutting-edge e-commerce platform that beautifully showcases Simple Organic’s products while seamlessly integrating their sustainability message. The site features smooth navigation, high-quality imagery, and eco-conscious content that resonates with the brand’s target audience. The e-commerce platform supports a reverse logistics system for recycling packaging, aligning with the brand’s green ethos.
In tandem, the GTM strategy developed by MHaus contributed to a highly successful product launch, boosting engagement and driving sales. Through targeted digital marketing, the campaign connected with Simple Organic’s eco-conscious audience, reinforcing their standing as a leader in clean, sustainable beauty. With the MHaus strategy, Simple Organic saw an increase in brand loyalty and positive customer feedback across various online channels.
Services
